1.2M Followers in 6 Months... Content Marketing Strategy REVEALED

The 5 Phases of Content Marketing You Just Can’t Ignore

Six years ago, Alex Hormozi told his clients to stop making content. He wasn’t totally wrong. Back then, most businesses were wasting time with random posts that didn’t drive sales.

But the world has changed — and so has his strategy.

Today, if you want to grow on Instagram (or any platform), you need to understand the 5 phases of building a content machine. Most people never get past phase two.

I implemented these for 50 days and the results speak for themselves👇

Here’s the breakdown:

Phase 1: Just Start

Post something. Anything. Most businesses don’t even do this.

Phase 2: Get Consistent

Pick a cadence (weekly, bi-weekly, etc.) and stick to it. Consistency signals you’re legit.

Phase 3: Expand to All Platforms

Take your message and package it across multiple platforms. Same idea, different format. (A tweet → IG reel → TikTok short).

Phase 4: Max Out Volume

Once you understand each platform, post as much as they’ll allow. On IG/TikTok that could mean multiple times a day. Volume is your key.

Phase 5: Capture + Create

Go beyond just making content — capture experiences, repurpose calls, lives, Q&As, and scale across every channel. This is where content starts driving predictable growth.

The Two Objectives of Content

Not all content has the same goal. Alex Hormozi splits it into two:

1. Lead Nurture (Phases 1–2)
   Content here isn’t about new customers — it’s about looking credible when someone checks you out.

• Post something recent so you look active.

• Have a few strong pieces that build trust.

• Give your sales team content they can send to prospects between calls.

2. Lead Generation (Phases 3–5)
   This is when your content itself becomes the thing which starts bringing in new followers, leads, and customers. Platforms push your content to new people because it keeps users engaged.

🔥 Why This Matters for IG Growth

• Content at Phase 1–2 is like your business card. Without it, you look dead.

• Content at Phase 3–5 is how you scale beyond referrals and ads.

• The secret = start small, then build systems to multiply output.

Remember: quantity creates quality. You’ll suck at first, but reps are the only way to improve.

Final Takeaway

If you’re serious about IG growth, don’t stay stuck in Phase 1 or 2 like everyone else. Build towards Phase 3, 4, and eventually 5 — where your content machine runs 24/7, nurturing leads and generating new ones at scale.

The more you give, the more you grow. The more you take, the faster your audience shrinks.

Till next time,

Wealthology