What To Do When You Don’t Know What to Post

Hey and happy Thurday!

Have you had one of those weeks where every idea feels bad and you keep deleting drafts… you’re not alone. Most creators don’t struggle with creativity, they struggle with direction.

Let me explain…

1. Start With the Core Problems Your Audience Has

Every niche comes down to a handful of recurring struggles. When you define those clearly, content ideas stop feeling random.

Pick the 3–5 problems your audience faces most often.
These become your weekly idea bank.
You pull from the same list again and again, no need to reinvent anything, get it?

Clarity creates consistency.

2. Let Questions Drive Your Ideas

If someone in your audience asks a question, treat it as a signal. Questions are the cleanest, fastest way to generate content that actually resonates.

Take any question you receive and turn it into:
• a quick talking-head video,
• a carousel,
• a short list, or
• a simple myth-buster.

When the questions are real, the content writes itself.

3. Teach One Thing at a Time

Creators get stuck when they try to cram too much into one post. The most effective content teaches a single, simple takeaway people can use immediately.

One concept.
One shift.
One small win.

This is what makes your content feel digestible instead of overwhelming.

4. Use Your Real Life as the Source

You don’t need a big moment or a fancy setup. Some of the most effective content comes from the things you noticed today; something you realized, something that annoyed you, something you fixed, or something you wish you knew sooner.

These moments are quick to create and easy for people to relate to.

5. Default to Simple, High-Return Formats

When you're short on ideas or energy, lean on formats that always work because they’re simple:

• Quick talk-to-camera clips
• Screenshot-style posts with your commentary
• Short myths and truths
• Clean, practical checklists

These formats keep your output consistent even on low-inspiration days.

If this week feels dry, try this: write down five problems your audience experiences, pick one, answer a single question about it, and record it simply. That’s a full week of content, without the overthinking.

See you next Thursday.
Umer